About 1inch
1inch is a DeFi aggregation platform. Their brand is Clear, Bold, and Minimalist — reflecting efficiency, transparency, and the infrastructure they build for the DeFi ecosystem.
Logo
| Element | Specification |
|---|
| Wordmark | Combined symbol and wordmark as single unified composition: 1inch" |
| Logomark | 1" symbol — can be used independently or within a black square (represents blockchain block) |
| Clear Space | Minimum 1x (width of 1" from wordmark) on all sides |
| Derivative Logo | Logomark + product name (e.g., 1" Swap, 1" Wallet) — equal scale and structure |
Logo Misuse
| Do NOT |
|---|
| Lock up wordmark and sign icon together |
| Rotate any part of the logo |
| Change colors (non-approved) |
| Outline the logotype |
| Distort or stretch the logo |
| Use drop shadows or effects |
| Re-create using other typefaces |
| Use on mottled/busy backgrounds |
Color Palette
Primary Colors
| Color | HEX | CMYK | Pantone |
|---|
| Black | #000000 | C80 M60 Y30 K100 | Black 6C |
| Dark Gray | #19191C | C80 M70 Y50 K80 | 4280 C |
| Light Gray | #F0F0F5 | C09 M05 Y02 K00 | 656 C |
| White | #FFFFFF | C00 M00 Y00 K00 | White 000C |
Secondary Colors (Accent)
| Color | HEX | Pantone |
|---|
| Blue | #0000FE | 2728 C |
| Purple | #9601FF | 2665 C |
| Red | #FE0000 | 2347 C |
| Cyan | #00FFFF | 305 C |
| Yellow | #FFF600 | 102 C |
| Green | #91FF70 | 2268 C |
Typography
| Typeface | Usage | Weights |
|---|
| Suisse Intl | Primary brand typeface | Regular, Book, Medium |
Illustration System
Built from modular blocks — a visual nod to blockchain structure.
| Type | Usage | Block Types |
|---|
| Pattern | Walls, packaging — branded rhythm/texture | 2 types |
| Large Illustration | Billboards, presentations, signage | 2 types |
| Middle Illustration | Marketing, banners, digital assets | 1 type |
| Pictogram | In-product icons, UX enhancement | 1 type, no spaces |
Photography Style
Light, airy, and minimal with eye-catching elements. Compositions feel fast, dynamic, and energetic. Clean backgrounds, strong directional flow, sharp contrast. Every image should feel in motion.
Aptos (APT) Brand Guidelines Summary
About Aptos
Aptos is a Layer 1 blockchain engineered for real performance and modular design. The brand represents forward movement and continuous evolution — designed to feel in motion even at rest.
Logo
| Element | Specification |
|---|
| Logo Symbol | Dynamic, directional form representing forward movement — core of brand identity |
| Logo Lockup | Horizontal — symbol left of logotype, aligned with center of "A", intentionally larger |
| Clearspace | Minimum x/2 around logo (x = symbol height) |
| Minimum Size | Symbol: 20px / 5mm |
| Partner Lockup | Vertical line connects logos (line height = symbol height, spacing = symbol width) |
Logo Usage Rules
| Do | Don't |
|---|
| Use official logo files as provided | Squeeze or stretch the logo |
| Maintain minimum size requirements | Change proportions of the lockup |
| Ensure sufficient clearspace | Change to unapproved colors |
| Use on clean, uncluttered backgrounds | Add texture, strokes, outlines, or effects |
| Scale proportionally | Overlay on busy imagery |
Color Palette
Primary Colors
For backgrounds, illustrations, iconography — NOT typography
| Color | HEX | RGB | CMYK | PMS |
|---|
| Mint (Core) | #DAF6D4 | 213, 250, 211 | 16, 0, 23, 0 | 351 C |
| Baby Blue | #BADBEE | 185, 219, 238 | 25, 4, 3, 0 | 2707 C |
| Coral | #FE805C | 254, 128, 92 | 0, 63, 64, 0 | 170 C |
Neutral Colors
For backgrounds, graphics, and text
| Color | HEX | PMS |
|---|
| Black | #0F0E0B | Black 6 C |
| Ink | #171612 | 419 C |
| Coal | #21201C | Neutral Black C |
| Graphite | #2F2D28 | Black C |
| Tan | #9D937C | 7530 C |
| Sand | #CCC5A3 | 454 C |
| Creme | #EFECCA | 7499 C |
| White | #F9F9F0 | White 000C |
Typography
Primary Typefaces
| Typeface | Usage | Weights |
|---|
| Season Serif Variable | Headlines (display) | Weight 320 & 370, Serif 70 |
| Season Sans | Headlines & body copy | Medium (headlines), Regular (body) |
| Akkurat Mono | Captions, URLs, data, charts | Regular only (never bold/italic) |
Fallback Fonts (Google Fonts)
| Primary | Fallback |
|---|
| Season Serif Variable | IBM Plex Serif |
| Season Sans | IBM Plex Sans |
| Akkurat Mono | IBM Plex Mono |
Typography Specifications
| Style | Typeface | Tracking | Line Height |
|---|
| Display Large | Season Serif Variable | -4% | 95% |
| Headline Large | Season Serif Variable | -4% | 95% |
| Headline | Season Sans Medium | -2% | 105% |
| Sub Headline | Season Sans Medium | -2% | 110% |
| Body | Season Sans Regular | 0% | 110% |
| Tertiary | Akkurat Mono Regular | 2% | 120% |
Photography
| Treatment | Usage |
|---|
| Primary | B&W with motion blur — most applications |
| Secondary | B&W without motion blur — when blur not appropriate |
| Tertiary | Color — last resort only |
Motion Blur Rules
| Allowed | Not Allowed |
|---|
| Horizontal blur (left, right, or both) | Blur at an angle |
| Vertical blur (top or bottom) | Both horizontal AND vertical simultaneously |
Quick Comparison
| Aspect | 1inch | Aptos |
|---|
| Industry | DeFi Aggregation Platform | Layer 1 Blockchain |
| Brand Personality | Clear, Bold, Minimalist | Forward movement, Evolution |
| Primary Colors | Black, White, Bold accent colors | Mint (core), Baby Blue, Coral |
| Typography | Suisse Intl | Season Serif/Sans, Akkurat Mono |
| Photo Style | Light, airy, dynamic, in-motion | B&W with motion blur |
| Logo Style | 1" symbol + wordmark | Dynamic directional symbol + logotype |
| Visual System | Modular block illustrations | Motion-based photography |
Usage notes
- Keep the original logo proportions.
- Leave enough padding around the mark in UI, tables, and editorial graphics.
- Avoid recoloring, stretching, rotating, or redrawing the logo unless the project's brand rules allow it.
- Use the available logo files for web pages, token lists, dashboards, presentations, and documents.
- For commercial, partner, or official use, check the project's own brand resources first.
Official and reference resources
FAQ
Can I download the 1INCH logo as SVG?
Yes. This page provides the 1INCH logo as an SVG vector file and as a transparent PNG file for web pages, dashboards, token lists, and design workflows.
Is this the official 1INCH brand page?
No. Coinary is an independent logo library. For official brand rules, trademarks, or partner usage, check the project's own website or documentation.
What is 1INCH?
1INCH is the ticker used for 1INCH on CoinGecko. Check the linked market profile for current network, liquidity, exchange, and market-cap details.
What networks does 1inch operate on?
1inch operates on Ethereum and BNB Chain ecosystems. The project is built on open-source, on-chain protocols to serve users and builders across these networks.
What categories does 1inch belong to?
1inch is categorized as a Decentralized Exchange (DEX), Exchange-based Token, DeFi project, and Automated Market Maker (AMM) within the Ethereum and BNB Chain ecosystems.
