Ethena is building derivative infrastructure to unlock the potential of staked Ethereum, enabling the "Internet Bond." The protocol provides a decentralized base money asset for crypto.
The network is powered by the ENA token and includes USDe (synthetic dollar) and sUSDe (staked USDe), focusing on stablecoin infrastructure, yield generation, and DeFi applications.
Logo
Element
Specification
Primary Logo
Greek-inspired symbol with "Ethena" wordmark
Symbol
Geometric mark inspired by Greek characters
Clearspace
Width and height of lowercase "e" in wordmark
Minimum Size
24px high (0.25")
Formats
SVG, PNG
License
Follow official brand guidelines
The logo, inspired by Greek characters, exudes confidence, wisdom, and strength. It reflects the brand's heritage, symbolizing the timeless qualities that define Ethena.
Logo Family
Token
Description
Ethena
Primary brand logo
USDe
Synthetic dollar token
sUSDe
Staked USDe token
Token logos maintain a consistent aesthetic inspired by Greek characters, ensuring visual harmony and cohesive brand identity.
Logo Usage Rules
Do
Don't
Maintain clearspace around logo
Crowd logo with other elements
Use at minimum 24px height
Use below minimum size
Maintain proportions
Alter or distort the logo
Use approved color variations
Apply unapproved colors
Balance with affiliate logos in co-branding
Overwhelm partner logos
Color Palette
Primary Colors
Color
HEX
RGB
CMYK
Night
#111111
17, 17, 17
73, 67, 66, 83
Vista
#91B3F0
149, 179, 240
40, 22, 0, 0
White
#FFFFFF
255, 255, 255
0, 0, 0, 0
Smoke
#E9EAF1
233, 234, 241
7, 5, 2, 0
Vista Blue is the accent color used for creating hierarchy and visual interest. Night serves as the primary dark background color.
Typography
Primary Typeface
Font
Weights
Usage
Bai Jamjuree
Regular, Medium, Bold
All brand communications
Typography Usage
Style
Font
Format
Headlines
Bai Jamjuree Medium
ALL CAPS, ending with blinking underscore_
Subheadings
Bai Jamjuree Bold
Titlecase
Body Copy
Bai Jamjuree Regular
Line height 120–130%
Eyebrow Copy
Bai Jamjuree Regular
Curly brackets or double slashes //
Bai Jamjuree balances spaciousness and a futuristic vibe, perfectly capturing the essence of the industry with its sleek and modern design.
Graphic Elements
ASCII Graphics
Ethena's brand graphics showcase meticulous ASCII artwork aligned with a mono-style font. This distinctive visual element reinforces the brand's unique identity.
