About Frax
Frax is a fractional-algorithmic stablecoin protocol that has evolved into a comprehensive DeFi ecosystem. The protocol includes multiple stablecoins, liquid staking derivatives, and its own Layer 2 blockchain called Fraxtal.
The ecosystem is governed by the FXS token and includes products like frxUSD (stablecoin), frxETH (liquid staking), FPI (inflation-pegged stablecoin), and Fraxtal (L2 blockchain).
Logo
| Element | Specification |
|---|
| Primary Logo | Circular mark with geometric symbol |
| Symbol | Target/crosshair-style icon |
| Formats | SVG (vector), PNG (raster) |
| Priority | Official brand colors always preferred |
| License | Follow official brand guidelines |
Ensure the Frax brand logos are included in all applicable contexts. Maintain proper spacing and visibility to preserve brand recognition and integrity.
Token & Product Logos
Stablecoins
| Token | Description |
|---|
| frxUSD | Frax USD stablecoin |
| sfrxUSD | Staked Frax USD |
Governance & Index Tokens
| Token | Description |
|---|
| FXS | Frax Share governance token |
| FPI | Frax Price Index (inflation-pegged) |
Liquid Staking Derivatives
| Token | Description |
|---|
| frxETH | Frax Ether liquid staking token |
| sfrxETH | Staked Frax Ether |
| frxBTC | Frax Bitcoin |
Protocol Products
| Product | Description |
|---|
| FXB | Frax Bonds |
| Fraxlend | Lending protocol |
| Fraxferry | Cross-chain bridge |
| Fraxtal | Layer 2 blockchain |
Built On Fraxtal Logos
Five logo variations available for indicating integration with or support for the Fraxtal ecosystem:
| Variant | Usage |
|---|
| BuiltOnFraxtal1 | Primary integration badge |
| BuiltOnFraxtal2 | Alternative layout |
| BuiltOnFraxtal3 | Compact version |
| BuiltOnFraxtal4 | Dark background variant |
| BuiltOnFraxtal5 | Additional variant |
Logo Usage Rules
| Do | Don't |
|---|
| Use official brand colors | Use unofficial color variations |
| Maintain proper spacing | Crowd logo with other elements |
| Ensure visibility | Place on busy backgrounds |
| Use vector (SVG) when possible | Stretch or distort proportions |
| Include in all applicable contexts | Modify logo elements |
Color Palette
Core Colors
| Color | HEX | Usage |
|---|
| Background | #030711 | Primary dark background |
| Foreground | #F8FAFC | Primary light text/elements |
| Muted | #1F2937 | Secondary dark elements |
| Muted Foreground | #9CA3AF | Secondary text/subtle elements |
Brand Blues
| Color | HEX | Usage |
|---|
| Blue 400 | #60A5FA | Light accent, hover states |
| Blue 500 | #3B82F6 | Primary brand blue |
| Blue 600 | #2563EB | Dark accent, active states |
The Frax brand colors should be used consistently across all materials to maintain brand recognition and visual harmony.
Typography
Primary Font
| Font | Weights | Usage |
|---|
| Inter | Regular, Medium, Bold | Primary sans-serif for UI and body text |
Secondary Font
| Font | Weights | Usage |
|---|
| Serif | Regular, Medium, Bold | Headlines, editorial content |
The typography system uses a combination of serif and sans-serif fonts to create a balanced and professional appearance.
Brand Assets Available
- FRAX primary logo (SVG, PNG)
- Fraxtal logo (SVG, PNG)
- frxUSD / sfrxUSD token logos
- FXS / FPI token logos
- frxETH / sfrxETH token logos
- frxBTC / FXB token logos
- Fraxlend / Fraxferry product logos
- Built On Fraxtal badges (5 variants)
- Inter font (Google Fonts)
Official Resources
- Website: frax.com
- App: app.frax.com
- Fraxtal: fraxtal.io
- Documentation: docs.frax.com
