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NEAR Protocol (NEAR) PNG and SVG Logo Download
About NEAR
NEAR Protocol exists to remove every barrier to Web3 adoption. The mission is to create an ecosystem that is uniquely simple, secure, scalable, and sustainable.
The vision: A world where creativity is no longer limited by technology.
NEAR embodies The Explorer brand archetype—naturally independent, authentic, and curious, blazing new trails and motivating others to explore uncharted territory.
Brand Values
| Value | Description |
|---|---|
| Ecosystem-First | Community and ecosystem take priority |
| Openness/Transparency | Clear, honest communication |
| Pragmatism over Perfection | Practical solutions that work |
| Make it feel simple | Reduce complexity for users |
| Grow constantly | Continuous improvement and learning |
Brand Attributes
| Attribute | Description | Keywords |
|---|---|---|
| Open | Inclusive, human, and fun. Down-to-earth while reaching for the stars | Human, Inclusive, Friendly, Warm, Approachable, Community-Driven |
| Comprehensive | Building the foundation for a new world with full amenities | Well-documented, Well-supported, Functional, Scalable, Fast |
| Secure | Serious about handling people's money and data | Trustworthy, Technically Superior |
| Intuitive | Making complex blockchain technology feel easy | Clear, Simple, Usable, Easy |
| Empathetic | Understanding each other and seeing things from new perspectives | Human, Understanding, Caring |
Brand Voice
| Be This | Not This |
|---|---|
| Confident | Arrogant |
| Enthusiastic | Shilly |
| Professional | Dry |
| Optimistic | Bullish |
Logo
| Element | Specification |
|---|---|
| Primary Logo | N symbol with "near" wordmark (horizontal) |
| Symbol | Stylized N mark |
| Formats | SVG, PNG, PDF |
| License | Do not modify, stretch, add shadows, or use low contrast colors |
The NEAR logo features a distinctive N symbol. Correct usage is essential for consistent brand communication.
Logo Variations
Horizontal Logo
| Variant | Usage |
|---|---|
| Black on Light | Primary option for light backgrounds |
| White on Dark | Primary option for dark backgrounds |
Icon Only
| Variant | Usage |
|---|---|
| Black Icon | Token, social, or accent on light backgrounds |
| White Icon | Token, social, or accent on dark backgrounds |
NEAR Token
| Variant | Usage |
|---|---|
| Black N on NEAR Green (#00ec97) | All token listings |
Built on NEAR Badge
| Variant | Usage |
|---|---|
| Primary (Black) | Light backgrounds |
| Reversed (White) | Dark backgrounds |
The "Built on NEAR" badge can be placed in headers, footers, or near your logo. When possible, link to near.org. Opacity can be reduced to 25% minimum for subtle placement.
Logo Usage Rules
| Do | Don't |
|---|---|
| Use the NEAR Logo and link to near.org | Use as your app/business/personal icon |
| Use to show your project is built on NEAR | Create modified versions of the logo |
| Use in blog posts or news articles about NEAR | Integrate the logo into your own logo |
| Use with plenty of breathing room (margin) | Add shadows or low contrast colors |
| Use provided badge assets | Stretch or distort the logo |
Color Palette
Primary Colors
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Black | #000000 | 0 / 0 / 0 | 0 / 0 / 0 / 100 | Black C |
| White | #FFFFFF | 255 / 255 / 255 | 0 / 0 / 0 / 0 | White |
| Off White | #F2F1E9 | 242 / 241 / 233 | 0 / 3 / 6 / 14 | Warm Gray 1 |
| NEAR Green | #00EC97 | 0 / 236 / 151 | 82 / 0 / 40 / 18 | 7479 C |
The primary NEAR palette is simple and neutral—blacks, whites, and warm grays. These colors represent the NEAR Infrastructure. NEAR Green is used for the token.
Accent Colors
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Red | #FF7966 | 255 / 121 / 102 | 0 / 54 / 63 / 10 | 7416 C |
| Purple | #9797FF | 151 / 151 / 255 | 52 / 47 / 0 / 0 | 2715 C |
| Blue | #17D9D4 | 23 / 217 / 212 | 54 / 0 / 20 / 0 | 325 C |
Accent colors should be used sparingly. They represent the beauty created on top of the NEAR Infrastructure.
Typography
| Usage | Font | Weights |
|---|---|---|
| All Applications | FK Grotesk | Semibold, Medium, Regular only |
Typography Principles
| Principle | Guideline |
|---|---|
| Weight Selection | Only Semibold, Medium, and Regular |
| Whitespace | Use lots of whitespace (let it breathe!) |
| Alignment | Text should always be left-aligned |
Clearspace Guidelines
The badge and logos are prepared with proper whitespace (margins) for easy placement without crowding. Margins prevent clutter from surrounding images, artwork, copy, or page edges.
| Asset Type | Clearspace |
|---|---|
| Logo (Horizontal) | Built-in margins in provided assets |
| Icon | Built-in margins in provided assets |
| Built on NEAR Badge | Built-in margins (no-margin versions also available) |
Naming Guidelines
| Do | Don't |
|---|---|
| Create unique project names | Use names that pretend to be NEAR |
| Clearly identify your project | Imply NEAR token affiliation |
| — | Represent endorsement without authorization |
Brand Assets Available
- NEAR horizontal logo (black/white, SVG/PNG)
- NEAR icon (black/white, SVG/PNG)
- NEAR Token image (green background)
- "Built on NEAR" badge (black/white, with/without margins)
- FK Grotesk font family
- Color palette specifications
Official Resources
- Website: near.org
- Brand Toolkit: Available at near.org
- Contact: hello@near.foundation
- Privacy Policy: Available at near.org
- Bug Bounty Program: Available at near.org
NEAR.org is run by the NEAR Foundation
Contribute
You can submit a new crypto project (needs to be listed on CoinMarketCap) logo to Coinary by sending us the .SVG (vector) file of the logo.
Alternatively, if you are the owner of the brand, and if the logo is presented or being used in a wrong way, you can request the logo to be removed.
The third option is the possibility to update the existing logo, add additional logo versions, include notes or links to branding guidelines, etc.
How to Credit Logos from Coinary
If you use a logo from our collection, please credit the source by linking back to us. Just copy and paste the following HTML snippet:
Example with Image Attribution
<img src="https://coinary.net/static/images/near-protocol-near-logo.png" alt="NEAR PROTOCOL NEAR logo" width="100" />
<p>
Logo source: <a href="https://coinary.net" target="_blank" rel="noopener noreferrer">Coinary</a>
</p>Or, if you prefer a more concise version:
<a href="https://coinary.net" target="_blank" rel="noopener noreferrer">
Source: Coinary
</a>- Authors
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