Quant Network is an enterprise blockchain technology company founded by CEO Gilbert Verdian. The company delivers interoperable ecosystems and real-world solutions that lower costs, enable new business, and mitigate risk.
The brand represents openness, innovation, and connectivity — core values reflected in every aspect of the visual identity.
Logo
Element
Specification
Primary Logo
Flower symbol + "QUANT" wordmark
Symbol Meaning
Represents openness, innovation, and connectivity
Center
Representative of the letter Q
Petals
Signify the many touch points that Quant easily connects
Wordmark Font
Customized version of Signika Bold
The flower logo was originally conceived by CEO and founder Gilbert Verdian. The font is a customized version of Signika Bold — a sans serif with a gentle character developed for wayfinding signage, with low contrast and tall X height for improved readability at small sizes and large distances.
Logo Variations
Full Logo (Symbol + Wordmark)
Variant
Background
Usage
White Logo
Black/Dark backgrounds
Primary dark mode option
White Logo
Orange backgrounds
Brand accent applications
Black Logo
Light/Grey backgrounds
Primary light mode option
Orange Logo + Black Wordmark
White/Light backgrounds
Full color option
Black Logo + Orange Wordmark
White/Light backgrounds
Full color option
Logo Mark (Symbol Only)
Variant
Usage
White Symbol
Dark backgrounds, limited space applications
Black Symbol
Light backgrounds, limited space applications
Orange Symbol
Accent applications on appropriate backgrounds
Use the logo mark in areas with limited space where the main logo cannot be utilized.
Logo Spacing (Exclusion Zone)
An exclusion zone has been created to preserve the authority and legibility of the Quant logo. The logo should never appear crowded by other elements.
Asset
Clearspace Rule
Full Logo
Maintain minimum spacing as defined in brand guidelines
Logo Mark
Maintain minimum spacing around symbol
Logo Usage Rules
Do
Don't
Use in black, white, or orange only
Use multiple colours within the logo
Keep all elements intact
Stretch or warp the logo
Follow spacing guidelines
Use different fonts or recreate elements
Use appropriate version for background
Use as pictorial element (bullet points)
—
Use as pattern or outline
—
Use multiple colours in single usage
Color Palette
Core Colors
Color
HEX
Usage
Black
#000000
Primary text, logo
Dark Grey
#2F2F2F
Backgrounds, secondary elements
Mid Grey
#939191
Supporting elements
Light Grey
#E3E6E9
Backgrounds, neutral elements
Accent Colors
Color
HEX
Usage
Orange
#FF5A22
Primary accent, highlights, logo
Mid Blue
#1253FF
Secondary accent
Light Blue
#3BCFCD
Secondary accent
Dark Blue
#00008C
Secondary accent
The primary palette contains the core colours used across all Quant communications. Focus colours (accents) should only be used sparingly to draw users' attention when necessary, supported by plenty of white space.
Color Usage Guidelines
Principle
Guideline
Black
Majority of typography
Accent Colors
High-level copy, graphic elements
Contrast
Colors must be combined in a contrasting way
Lighter Tones
Serve as neutral middle way; never pair with other lighter tones
Color Accessibility
Legible Combinations
Text Color
Background
Status
White
Black
✓ Legible
White
Dark Grey
✓ Legible
Black
Light Grey
✓ Legible
White
Orange
✓ Legible
White
Mid Grey
✓ Legible
Orange
Light Grey
✓ Legible
Orange
White
✓ Legible
Avoid These Combinations
Combination
Status
Similar colors together
✗ Not legible
Light tones paired together
✗ Not legible
More than three colours in a composition
✗ Avoid
Gradients across all colours
✗ Avoid
Typography
Primary Font: Heebo
Element
Weight
Usage
Bold Titles
Bold
Headlines, emphasis
Sub Copy
Medium/Regular
Subheadings
Lower Case
Regular
Body text
Heebo is the primary font. Use typeface, type size, and type weight wisely to establish a clear hierarchy of information. Type selections should always be relevant to the particular mood or emotion desired and supportive of selected brand or product imagery.
System/Fallback Font: Arial
Usage
Font
Web Safe
Arial
System Default
Arial
Arial is the web safe font option for users limited to system fonts.
Email Signature Format
Element
Specification
Name (First Line)
Arial 12pt, Quant Orange (#FF542A)
Title (Second Line)
Arial 12pt, Quant Black (#000000)
Logo
Main Quant Logo, Black (#000000)
Email Address
Black (#000000)
Telephone
Black (#000000)
Web Address
Black (#000000)
Social Icons
Black (#000000)
Disclaimer
Black (#000000)
Photography Guidelines
Style Principles
Principle
Description
Authenticity
Natural, unembellished look using natural light sources
Treatment
Clear and neutral — no color overlays or overly stylised content
Staging
Feels natural, not staged
Subject/Background
Clear separation between subject and background
Photography Categories
Category
Focus
Culture
Collaboration, meetings, individuals working, close-ups on staff using technology
