The Tezos logo represents evolution, reliability, and on-chain governance. It reflects Tezos’ core philosophy: a self-amending blockchain that can evolve over time without disruptive hard forks.
Tezos positions itself as a mature, research-driven Web3 platform focused on long-term sustainability, formal verification, and decentralized governance, enabling applications in DeFi, NFTs, gaming, and enterprise use cases.
Logo
Element
Description
Symbol
Stylized “ꜩ” (Tezos glyph)
Wordmark
“Tezos” logotype paired with glyph
Symbolism
Evolution, governance, security
Mission
A self-amending, future-proof blockchain
Logo Variations
Primary Full Logo
Variant
Background
Usage
Color Light
Light/white backgrounds
Primary usage on light surfaces
Color Dark
Dark/charcoal backgrounds
Primary usage on dark surfaces
Monochrome Light
Light backgrounds
Single-color applications
Monochrome Dark
Dark backgrounds
Single-color applications
Primary Short Logo (App Icon)
Variant
Description
Color
White ꜩ glyph on Tezos blue background
Monochrome
White ꜩ glyph on black background
Logo Types
Logo
Usage
Tezos Logo
Primary brand representation
Tezos Glyph (ꜩ)
App icons, social avatars, favicons
Clearspace Guidelines
The ꜩ glyph is used as the spacing reference unit:
Lockup Type
Clearspace
Full Logo
1× ꜩ space on all sides
Partnership Horizontal
1× ꜩ space between logos
Partnership Vertical
50% ꜩ space above and below divider
Logomark Partnership
50% ꜩ space with vertical divider
Co-branding Principles
Partnership Lockups
Format
Description
Horizontal Lockup
Tezos logo + spacing + Partner logo
Vertical Lockup
Tezos logo above Partner logo with divider
Logomark Lockup
ꜩ glyph + divider + Partner mark
Color Palette
Primary Colors
Color
HEX
RGB
CMYK
Tezos Blue
#1E5EFF
30, 94, 255
88, 63, 0, 0
Tezos Black
#1C1F24
28, 31, 36
78, 69, 60, 69
Tezos Gray
#6E7781
110, 119, 129
45, 32, 25, 0
Neutral Colors
Color
HEX
RGB
CMYK
Light Gray
#F2F4F7
242, 244, 247
3, 2, 1, 0
White
#FFFFFF
255, 255, 255
0, 0, 0, 0
Tezos’ color system is designed for clarity, contrast, and scalability, supporting both technical documentation and expressive creative work.
Gradient Usage
Tezos gradients blend blue → violet → magenta tones to convey motion and progress.
Gradient Type
Usage
Primary Gradient
Hero sections, landing pages
Secondary Gradient
Cards, highlights, UI accents
Icon Gradients
App icons, promotional visuals
Typography
Tezos uses a modern, open-source type system:
Font
Role
Character
Inter
Headlines, UI, body text
Neutral, highly readable
Roboto Mono
Code, technical contexts
Precision and clarity
The typography reinforces Tezos’ positioning as a serious, developer-friendly blockchain with strong academic and technical roots.
Naming Rules
Correct Spelling
Brand
Correct Format
Capitalization
Tezos
Tezos
Capital T
XTZ
XTZ
All caps
Tez
Tez
Capital T
Incorrect Spellings (Do Not Use)
Incorrect
Why
tezos
Missing capital
TeZos
Incorrect casing
tezOS
Incorrect brand form
Visual Identity Library
Icons
Icon Set
Usage
Outline Icons
UI navigation, dashboards
Filled Icons
Marketing and feature highlights
Glyph Icons
System-level UI elements
Illustrations
Illustrations follow a 3D + isometric style, often featuring:
Blockchain nodes
Smart contracts
NFTs and marketplaces
Governance and voting concepts
Ecosystem & Products
Product
Description
Tezos Protocol
Self-amending Layer-1 blockchain
Smart Rollups
Scalable Layer-2 execution
Baking
Proof-of-Stake validation mechanism
Temple / Kukai
Wallet ecosystem
XTZ
Native staking and governance token
Brand in Context
Tezos brand assets are designed to work consistently across technical, educational, and creative touchpoints while remaining flexible for community-driven innovation.
